The Profit Loop With Alisa Conner

Every evolution builds on the one before it.
This show started as The Feed You Podcast, became Second Act Entrepreneurs, grew into CX Fanatics — and now it's becoming The Profit Loop. Each version reflected where the work was heading. And the work has headed somewhere very specific.
Over the past year, I've focused my consulting on two markets: specialty medical practices (orthopedics, sports medicine, functional medicine, ophthalmology) and professional services firms (consulting, legal, engineering, IT). Organizations spending six and seven figures on marketing — without clear visibility into whether it's actually producing patients or clients.
What I kept finding is that acquisition, retention, and referrals aren't separate strategies. They're an interconnected loop. When one feeds the next, growth becomes self-sustaining. That's The Profit Loop.
In this episode, I cover:
Why the show is evolving and what stays the same
The three growth levers every episode will map to: acquisition, retention, and referrals
What Purposeful Hospitality means and why it's your most powerful growth strategy
Who this show is built for (and why you should stay even if you're not in those industries)
The P3 Method — my diagnostic framework for aligning patient/client experience, profit, and purpose → What to expect every week going forward
If you want a head start, grab a free assessment of how your practice or firm shows up online — no pitch, just an honest outside perspective:
alisaconner.com/assessment
New episodes drop weekly. Welcome to the loop.

In this week's episode, we dive into why speaking, although it can be the BEST lead generator for your coaching or consulting business, if done wrong, it can lose 97% of your leads.  In this packed episode you will learn the #1 reason selling from stage falls flat and what to do instead. This episode will help you refine your lead generation strategy so you turn every stage into more opportunities for people to become long-term customers.
This week's action-packed episode includes:
✅ Why selling from stage is actually stopping your biggest sales opportunities
✅ How your lead magnet is going wrong and what to do instead
✅ Five EXCELLENT lead magnet ideas that are sure to make you stand out at any event and grow your email list
✅ The biggest mistake (I have done it too) that stops people from opting in
✅ Why people aren't buying from your speaking engagements and how to fix it
This week's episode gives you action steps to move more people into your sales system from speaking engagements so that you can convert them into paying clients.  It's not magic, it's not mystery, it's marketing strategy.  If you're struggling with getting your speaking engagements to deliver ROI, this is an episode you won't want to miss. 
Tune into this week's episode and transform the way you show up to your next speaking gig.
If you're overwhelmed with creating an irresistible lead magnet, I've got you.  Grab the Secret Podcast 👉 CLICK HERE to get instant access and get the step-by-step audio training to the "Create an Irresistible Lead Magnet" training and the free workbook to turn more audience randos into paying clients.

In this week's episode discover the 2025 lead magnet blueprint that will attract ideal clients, start building connections and relationships with them, and turn them into paying customers sooner rather than later.
👉 CLICK HERE to access the "Create an Irresistible Lead Magnet" Secret Podcast training. 
In today's episode, we dive into the big difference between one-to-one trust building and selling vs. building know like and trust with strangers.
This week's action-packed episode:
✅ Why cold lead generation is not only failing but getting worse
✅ Where innocent lead magnets go wrong and how to fix them
✅ Digital selling vs. one-to-one sales, why they are different, and how to succeed
✅ The real cost of cold lead generation and marketing math
✅ Action questions to ensure your lead magnet and marketing are delivering ROI
This week's episode encourages you to take a hard look at your lead magnet strategy and whether or not it is setting a foundation for long-term relationship building and building genuine connections.  Is your current plan creating room for your business to scale and grow?  If not, tune into this week's episode and ask the hard questions you may be putting off before spending more time, money, and energy on something that just isn't working.
If you know your lead magnet isn't up to par - fear not, I've created a free training and guide to help you create a truly irresistible lead magnet.  The best part, you can get access to it lickety split and start listening now. 
👉 CLICK HERE to get instant access to the "Create an Irresistible Lead Magnet" Secret Podcast training and discover how to attract high-quality leads who actually want to buy from you.

In this week's episode learn 3 ways to convert more of your audience into warm leads that are ready to buy so you are making the most of your marketing time and budget.
In today's episode, we dive into the importance of building trust and relationships with our audience, especially in today's AI-driven world.
Discover inside:
✅ How to build engagement, trust, and rapport with your audience
✅ Why specificity in your content will take you farther than random, generic content
✅ Designing a customer journey that leads to more conversations and sales
✅ Creating a community of engaged, loyal fans to spread the word about your business
✅ The best way to get your audience to talk back to you and generate new content and conversations
What happens after you have your audience's attention?  Moving them to a platform you own (like your email list) is the best option for your business.  If you aren't sure how to get those precious email addresses, tune into my free training on creating a magnetic lead magnet that grows your email list.
🎁 FREE SECRET PODCAST TRAINING: "Create an Irresistible Lead Magnet" Discover how to attract high-quality leads who actually want to buy from you.
👉 CLICK HERE to get instant access to the FREE training.

In this week's episode learn why your email is one of your marketing lifelines and how it can future-proof your business from any social media antics like the TikTik ban.
 
🚀 If you are building your business on rented land (the only marketing real estate you own is your website and your email list) then tune in to discover how to future-proof your marketing strategy!
 
📱 What You'll Learn: Why social media platforms are killing your business growth How to create a marketing foundation that can't be taken away The exact strategy to build an email list that converts How to create an irresistible lead magnet in ANY industry The best way to create REAL relationships with leads and customers to increase sales
 
🎁 FREE SECRET PODCAST TRAINING: "Create an Irresistible Lead Magnet" Discover how to attract high-quality leads who actually want to buy from you.
👉 CLICK THE LINK to get instant access to the FREE training: https://profitgrowthclub.com/secretpodcast

In this week's episode discover why selling from the stage rarely goes the way you think it will and what to do instead.  Learn the top mistakes most speakers and coaches make when it comes to introducing new leads to your ecosphere (especially when speaking) and how to get them to move forward in your sales funnel.
Discover inside:
✅ The 5 Mistakes Most Speakers Make When Trying To Sell From Stage✅ The best way to move audience members into your sales system✅ How to make the most of the leads that are already in your sales funnel✅ Why sales calls don't need to be sleazy and how to make them easier✅ The best way to turn more leads into sales and long-term customers
There is even a Secret Podcast training to help you convert more leads at your next speaking engagement.  Get the free audio training here.
Listen to the entire episode here or tune into the live show over on YouTube.
Miss any of the show notes? You can find those at profitgrowthclub.com/podcast
 
 

In this week's episode discover three reasons why your service-based business should embrace a subscription model.  You may be thinking - there is NO way a subscription model would work for my business.  But this episode will give you plenty to noodle on and may even spark your next brilliant offer. Stay tuned until the end, because there is a bonus waiting for you.
Discover inside:
✅ 3 benefits of creating a subscription model for your service-based business.✅ Specific examples of companies that thought outside the box to create subscription models.✅ How to stand out in your industry as a leader because of a subscription model.✅ How a subscription model saves your company time, money, and resources.✅ The most powerful way to stay connected to your current and future clients.
Listen to the entire episode here or tune into the live show over on YouTube.
Miss any of the show notes? You can find those at dtcgrowthclub.com/podcast
All that and more await you in this week's episode of the CX Fanatics podcast.
 

In this week's episode discover how to prevent subscription churn and increase profit plus what it's REALLY costing your business to keep chasing new customers.
Learn:
✅ 3 simple changes that will keep your subscribers engaged, happy, and sharing your brand with friends.✅ The #1 frustration for clients in a subscription service.✅ How to stand out from your competitors when it comes to amplifying your subscription offer.✅ Who is nailing the subscription service model and who frankly sucks (plus what to copy and what to avoid)/✅ How to stay on top of churn (to prevent it) and what to do to keep subscribers from leaving.
Listen to the entire episode here or tune into the live show over on YouTube.
Miss any of the show notes? You can find those at dtcgrowthclub.com/podcast
All that and more await you in this week's episode of the CX Fanatics podcast.

In this week's episode, I have the pleasure of interviewing Tammy Alvarez.
 
Tammy Alvarez is the CEO of the Career Winners Circle and is also an author, professional keynote speaker, inspirational coach, trainer, and epic storyteller.
As an award-winning entrepreneur and former corporate executive, Tammy believes leaders who inspire courage are at the heart of every successful business.
 
Her spirited “Break All the Rules” approach blends decades of C-Suite experience with a pragmatic, results-based coaching style that helps business professionals create a big impact and love every Monday again.
 
Her recent book Escaping The Career Trap, Transform Your Apathy into Ambition and Never Hate Mondays Again is a self-leadership blueprint for high achievers who want to experience true career fulfillment.
 
Tammy shares what adding a subscription model has meant to her business in the last six months and why she is never looking back.
 
Join me for this powerful interview and learn why Tammy's revenue increased, how she got her time back, and why she recommends EVERY business have a subscription model for their business.
 
Connect With Tammy:
Career Winners Circle
Escaping The Career Trap
Buy The Book
 
Listen to the entire episode here or tune into the live show over on YouTube.
Miss any of the show notes? You can find those at dtcgrowthclub.com/podcast
All that and more await you in this week's episode of the CX Fanatics podcast.
 

In this week's episode discover how to attract the next generation of buyers and what makes them tick when it comes to buying decisions.  Get ready to get to know GenZ.
Learn:
✅ Where GenZ hangs out online and offline and what they expect from brands who meet them there.✅ What Generation Z focuses on when applying their buying power.✅ How to adjust your marketing, sales, and customer strategies to appeal to Generation Z.✅ About GenZ's lack of brand loyalty and how to keep them coming back for more.✅ Which companies "get" Generation Z and how you can emulate what they are doing to propel your success.
Listen to the entire episode here or tune into the live show over on YouTube.
Miss any of the show notes? You can find those at dtcgrowthclub.com/podcast
All that and more await you in this week's episode of the CX Fanatics podcast.