The Profit Loop With Alisa Conner
Turning patient and client experience into your most powerful growth strategy.
Every week, Alisa Conner breaks down the acquisition, retention, and referral strategies that actually work for specialty medical practices and professional services firms. No fluff. No marketing jargon. Just the tactical, practical game plan for building growth that sustains itself.
Built on the principle of Purposeful Hospitality — the idea that the experience you design for patients and clients isn't a nice-to-have, it's your most profitable differentiator.
Whether you're a physician owner competing against PE-backed groups, a practice administrator trying to fill calendars, or a managing partner building a client pipeline that doesn't depend on your personal network — this show is your weekly playbook.
🔗 Free practice/firm assessment: alisaconner.com/assessment 🌐 Website: alisaconner.com 📩 Connect on LinkedIn: linkedin.com/in/alisamconner
New episodes drop weekly.
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Episodes
Wednesday Jan 17, 2024
Wednesday Jan 17, 2024
In this week's episode, I have the pleasure of interviewing Tammy Alvarez.
Tammy Alvarez is the CEO of the Career Winners Circle and is also an author, professional keynote speaker, inspirational coach, trainer, and epic storyteller.
As an award-winning entrepreneur and former corporate executive, Tammy believes leaders who inspire courage are at the heart of every successful business.
Her spirited “Break All the Rules” approach blends decades of C-Suite experience with a pragmatic, results-based coaching style that helps business professionals create a big impact and love every Monday again.
Her recent book Escaping The Career Trap, Transform Your Apathy into Ambition and Never Hate Mondays Again is a self-leadership blueprint for high achievers who want to experience true career fulfillment.
Tammy shares what adding a subscription model has meant to her business in the last six months and why she is never looking back.
Join me for this powerful interview and learn why Tammy's revenue increased, how she got her time back, and why she recommends EVERY business have a subscription model for their business.
Connect With Tammy:
Career Winners Circle
Escaping The Career Trap
Buy The Book
Listen to the entire episode here or tune into the live show over on YouTube.
Miss any of the show notes? You can find those at dtcgrowthclub.com/podcast
All that and more await you in this week's episode of the CX Fanatics podcast.
Wednesday Jan 10, 2024
Wednesday Jan 10, 2024
In this week's episode discover how to attract the next generation of buyers and what makes them tick when it comes to buying decisions. Get ready to get to know GenZ.
Learn:
✅ Where GenZ hangs out online and offline and what they expect from brands who meet them there.✅ What Generation Z focuses on when applying their buying power.✅ How to adjust your marketing, sales, and customer strategies to appeal to Generation Z.✅ About GenZ's lack of brand loyalty and how to keep them coming back for more.✅ Which companies "get" Generation Z and how you can emulate what they are doing to propel your success.
Listen to the entire episode here or tune into the live show over on YouTube.
Miss any of the show notes? You can find those at dtcgrowthclub.com/podcast
All that and more await you in this week's episode of the CX Fanatics podcast.
Thursday Jan 04, 2024
Thursday Jan 04, 2024
In this week's episode discover how to master the art of creating magnetic experiences for your customers that lead to increased revenue, sales, and lifetime customer value.
Learn:
✅ How to personalize and customize your emails to increase customer engagement.✅ Why most social media falls flat and ways to stand out from others and create loyal customers.✅ How to test new products, offers, and discounts without spending tons of marketing dollars.✅ The best way to show your customers they are important and it saves you time and money.✅ Prime examples of companies that are excelling when it comes to customer experience and what they are doing that you can copy.
Examples In This Episode:
Frogs Leap - Fellowship of the Frog Wine Club Membership
Spotify Wrapped
Hello Fresh
Resources:
Convertkit
Listen to the entire episode here or tune into the live show over on YouTube.
Miss any of the show notes? You can find those at dtcgrowthclub.com/podcast
All that and more await you in this week's episode of the CX Fanatics podcast.
Wednesday Dec 13, 2023
Wednesday Dec 13, 2023
In this week's episode discover three ways to consistently increase your wine club memberships and reduce wine club churn.
Don't have a wine subscription business?
Stay tuned, because these three steps can be applied to your business as well.
Learn:
✅ Why your wine club differentiation factor matters more than ever✅ Who in the wine industry is standing out and why✅ How your messaging is repelling not attracting wine club subscribers✅ The #1 thing most wineries are getting wrong when it comes to their wine club✅ Who is standing out when it comes to personalizing wine club memberships and why
Listen to the entire episode here or tune into the live show over on YouTube.
Miss any of the show notes? You can find those at dtcgrowthclub.com/podcast
All that and more await you in this week's episode of the CX Fanatics podcast.
Thursday Nov 30, 2023
Thursday Nov 30, 2023
In this week's episode discover even more reasons why EVERY business MUST have a subscription model to increase revenue and profit, now and in the future.
Plus learn:✅ The number one benefit of having a subscription model (don't miss this one)✅ Examples of subscription models that have replaced product revenue✅ How to innovate and create new products based on customer feedback✅ The power of a subscription in accurate forecasting✅ Why a subscription model could save your business during another pandemic
Listen to the entire episode here or tune into the live show over on YouTube.
Miss any of the show notes? You can find those at dtcgrowthclub.com/podcast
All that and more await you in this week's episode of the CX Fanatics podcast.
Tuesday Nov 21, 2023
Tuesday Nov 21, 2023
In this week's episode discover why every product and service business MUST have a subscription model to increase revenue and profit.
Plus learn:✅ The number one benefit of subscription models✅ Hidden perks of having consistent subscribers (it's not what you think)✅ How to create raving fans and brand loyalty with your subscription✅ The power of subscribers in determining higher lifetime customer value✅ Why subscribers = lower customer acquisition cost
Listen to the entire episode here or tune into the live show over on YouTube.
Miss any of the show notes? You can find those at dtcgrowthclub.com/podcast
All that and more await you in this week's episode of the CX Fanatics podcast.
Wednesday Nov 15, 2023
Wednesday Nov 15, 2023
In this week's episode discover Discover how to turn new customers into brand fanatics in your direct-to-consumer business & eliminate endlessly selling to new clients.
Plus learn:✅ Which companies you need to mimic when it comes to customer experience✅ How to effectively gather customer feedback✅ How to create personalized customer experiences the easy way✅ The one thing to avoid when asking customers to share their experience with others✅ What is NO longer optional when it comes to attaining and retaining customers
Listen to the entire episode here or tune into the live show over on YouTube.
Miss any of the show notes, you can find those at dtcgrowthclub.com/podcast
All that and more await you in this week's episode of the CX Fanatics podcast.
Thursday Nov 09, 2023
Thursday Nov 09, 2023
In this week's episode discover how to amplify your customer experience with new customers to increase loyalty, end the sales grind, and great raving fans.
Plus learn:
✅ The number one thing you need to do to increase sales and profits per customer✅ Which customer tactic will save you the most time and headache✅ What problems the wine industry solves✅ How a heating and air conditioning company could create a subscription model (and other service-based businesses)✅ The one thing to handle before your customers ask✅ Why most sales are lost and the quick fix to more sales
Listen to the entire episode here or tune into the live show over on YouTube.
Miss any of the show notes, you can find those at dtcgrowthclub.com/podcast
All that and more await you in this week's episode of the CX Fanatics podcast.
Wednesday Nov 01, 2023
Wednesday Nov 01, 2023
In this week's episode discover how using customer experience with visitors who aren't yet customers will increase your conversions and sales.
Plus learn:
✅ The biggest marketing mistake you need to unlearn now✅ Why the more you know about your customers the easier it is to get them to buy✅ How to gather customer data and organize it to make better sales and marketing decisions✅ How to launch new offers, products, and services your customers actually want✅ The one thing to avoid with your follow up to separate you from your competitors✅ Why "no" doesn't mean "no" and how to turn it to "yes" faster
Listen to the entire episode here or tune into the live show over on YouTube.
Miss any of the show notes, you can find those at dtcgrowthclub.com/podcast
All that and more await you in this week's episode of the CX Fanatics podcast.
Wednesday Oct 25, 2023
Wednesday Oct 25, 2023
In this week's episode discover the difference between customer experience and customer service.
Plus learn:
The biggest mistakes businesses are making when it comes to customer experience
Why 97% is an important number
How old marketing methods are failing BIG time
Buying changes that are impacting future buying
The one industry that needs an email makeover
3 steps to uplevel your customer experience game
Listen to the entire episode here or tune into the live show over on YouTube.
Miss any of the show notes, you can find those at dtcgrowthclub.com/podcast