The Profit Loop With Alisa Conner
Turning patient and client experience into your most powerful growth strategy.
Every week, Alisa Conner breaks down the acquisition, retention, and referral strategies that actually work for specialty medical practices and professional services firms. No fluff. No marketing jargon. Just the tactical, practical game plan for building growth that sustains itself.
Built on the principle of Purposeful Hospitality — the idea that the experience you design for patients and clients isn't a nice-to-have, it's your most profitable differentiator.
Whether you're a physician owner competing against PE-backed groups, a practice administrator trying to fill calendars, or a managing partner building a client pipeline that doesn't depend on your personal network — this show is your weekly playbook.
🔗 Free practice/firm assessment: alisaconner.com/assessment 🌐 Website: alisaconner.com 📩 Connect on LinkedIn: linkedin.com/in/alisamconner
New episodes drop weekly.
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Episodes
Wednesday Mar 20, 2019
Wednesday Mar 20, 2019
When you are thinking about growing bigger and building muscle, stretching doesn't naturally feel intuitive. The same is true with your business.
Stretching yourself in new directions is almost never comfortable, and moving past the blocks in your own mind can even seem impossible.
This week I'm keeping it real and giving it to you straight when I tell you the 3 tips to be a successful entrepreneur.
I put you in some pretty good company if you are feeling like you are getting started too late or that you will never get there. I even give you a tip or two to check in with your best entrepreneurial asset - and you won't even believe what that is.
Join me as I give you the real scoop on what it takes to succeed, overcome the nonsense talker in your head and reach all of your goals (even those you haven't imagined yet.)
Resources Mentioned:
Dreams 123 by J.M. DeBord
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Wednesday Mar 13, 2019
Wednesday Mar 13, 2019
Email is THE best way to grow and scale your business and communicate with your ideal client. In fact, email generates $44 in ROI for every $1 spent (Hubspot 2016). Yet it can be daunting to choose an email service provider.
With so many features, processes and templates - it's hard to know what to choose. I mean who wouldn't be overwhelmed and confused?
In this week's episode I walk you through the 5 key elements to research prior to choosing the email service provider for your business today and as you look into the future.
I also give you the skinny on regular email (think Gmail or Outlook) and using an email service provider like ConvertKit, MailChimp or Active Campaign.
I share my Top 3 picks that I use, have used and recommend to my consulting clients. Last but not least, I share the skinny on all the current marketing stats around email and give you the #1 thing you should NEVER do to your email list.
Resources Mentioned:
ConvertKit
ActiveCampaign
Mailchimp
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Wednesday Mar 06, 2019
Wednesday Mar 06, 2019
You know you are ready to grow your business. You also know that it is going to take more than one of you. Unless you're like Michael Keaton in Multiplicity, you can't duplicate yourself, you MUST hire a team. Today's episode is about my personal journey of working toward hiring my first team members and what I've learned along the way.
I give you the scoop on contractors vs. employees and what you need to be aware of when making hiring decisions and daily decisions in regards to your team members. I also give you the first big step to team hiring - you probably aren't going to like it, but it's a requirement to set yourself up for success.
Last but not least I touch on hiring team members who align with your values vs. hiring for experience. I go into detail about defining your business values and give you some deep questions to ask, then ask again. These are great for early morning journaling. I also briefly touch on some ideas around your hiring process and how to be successful.
I mentioned a few resources for step one, you can find them below. Tune into this week's episode so you can get that team hired, get your sanity back and focus on what you LOVE to do in your business.
Resources Mentioned:
Trello
Asana
Monday
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Wednesday Feb 27, 2019
Wednesday Feb 27, 2019
Today I am getting real, deep and into the grit of how mental and physical health can affect you as an entrepreneur and your business. I cover four physical traits that could be affecting your health negatively as an entrepreneur and share with you how not taking care of my physical health all but halted my business in January. I also give you 3 tips to keep you on track and in tip top shape or at least aiming in that general direction. You will love #3, I promise. :D
I also take on the subject of mental health and how it can be extremely difficult as an entrepreneur to stay positive, and mentally healthy. In fact, according to a May 2018 by Michael Freeman titled"The Prevalence and Co-Occurrence of Psychiatric Conditions Among Entrepreneurs and Their Families"at least 49% of entrepreneurs are likely to experience a mental-health episode, in their lifetime. Holy cow sisters (and brothers) that is almost half. So we best be taking better care of ourselves. I give you 6 tips to stay mentally sane as an entrepreneur and spell out 6 different symptoms that most of us have all felt or experienced as an entrepreneur. Listen to this week's episode to ensure that you are staying in tip top mental and physical health so that your business can thrive and you can change this world!
Hugs!
Alisa
Resources Mentioned:
Yoga Nidra
Mental Health Works
Ginger.io
Ted Talks
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Wednesday Feb 20, 2019
Wednesday Feb 20, 2019
It's tax time, and you may be freaking out because your books aren't in order and your ducks are DEFINITELY not in a row. It's okay - you are not alone. Today's interview with my special guest Brenda Bowen will give you some tips, tricks and new mindset around how to manage your business money to not only get your ready for tax season, but also to reduce your headache, frustration and worry for next year. Brenda's easy going personality makes the journey even easier. Tune in today to learn the ins and outs of mileage, write offs, changes that are happening this year and how to get ready and stay ready when it comes to the money side of your small business.
Find Out More About Brenda:
Peace of Mind AccountingFacebook
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Wednesday Feb 13, 2019
Wednesday Feb 13, 2019
Today we talk website platforms and why it's critical for you to make your website the hub for your online activity. Many entreprenuers and business owners invest their time, energy and money into online social platforms with no redirect to their own website. Please for the love of all things holy, don't do this. You don't own that property - you only own your website. Without this vital piece of your sales funnel, you will end up in a heap of trouble when those platforms like Facebook, change the rules on you.
Today I walk you through 5 different website platforms and give you the scoop on price, ease of use, their best features, their disadvantages, type of customer support, SEO capability, scalability and much more. You don't want to miss this episode where I give you the low done on SquareSpace, Wix, Weebly, Shopify and WordPress.
To learn more about SEO please check out my recent episode with Mike Michaelson #018. I also mention my favorite hosting company, Siteground - I recommend the Grow Big plan and paying for 3 years instead of 1 with the promotional price. Last but not least, to make your WordPress build easier, check out my favorite theme from Elegant Themes - Divi.
Resources Mentioned:
Divi
Siteground
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Wednesday Feb 06, 2019
Wednesday Feb 06, 2019
Today's episode explores the area of color. As humans we are naturally attracted and repelled by certain colors, but did you know that color influences over 85% of buying decisions? If your brand colors don't resonate with your ideal client, you could be losing their attention before you've even had the chance to tell them how you can help them.
The episode dives into some recent stats regarding brand aesthetics and color specifically and then I give you some tools to help identify your brand colors. I also give you a step by step process to successfully choose colors that will make you stand out, be memorable and most importantly increase your conversion and sales with customers you want to work with most.
Resources Mentioned:
Adobe Spark
Adobe Color CC
Designspiration
Google Eye Dropper Extension
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Wednesday Jan 30, 2019
Wednesday Jan 30, 2019
In today's episode I dive into one of the biggest time saving tips you can implement for your business. Repurposing content. I know so many entreprenuers and have had many clients who are constantly in creation mode. This my friends, leads to burn out. It leads to lack of creativity and worse of all it leads to lack of accomplishment. One of the best ways I know to avoid that burnout is to reuse your existing content.
You may be saying to yourself "I don't even create content yet." but, I beg to differ. I give you 5 different tips to repurpose content you have already created so you can stop reinventing the wheel and get the most out of all of the time and effort you are putting in to create your content. I also give you the 7 reasons why repurposing your content is SO important.
Last but not least, I give you the latest stats on how much content is created and consumed every single day and why it is critical that you stand out and stay in your lane when creating your content. Tune in for today's episode so you can start saving time, energy and leave that frustration of getting content created every single week behind.
Tune in to this weeks entire episode.
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Wednesday Jan 23, 2019
Wednesday Jan 23, 2019
In today's episode I share with you my journey and education around money and energy. I give you the back story on when I first came into the knowledge about our role with energy and how it came to me, as well as, all of the tidbits I've learned in between on how powerful energy is in our daily lives especially when it comes to money. I share the not so pretty insights into limiting beliefs and give you 6 steps to turn your money mindset around to attract more of what you want more quickly and easily. I even pull out the stops and talk Quantum and Newtonian Physics. Yep, you read that right - this creative just went science nerd. Tune into this week's episode to get the inside scoop on how your energy is affecting your bank account and how with some simple strategies you can take more trips to the bank.
Listen to the entire episode here:
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Wednesday Jan 16, 2019
Wednesday Jan 16, 2019
In today's episode I talk with Amanda Bond The Ad Strategist who shares the inside scoop on how to succeed in 2019 with your Facebook Ad Strategy. Not using Facebook Ads yet because you find them intimidating? No fear, Amanda breaks down a super simple strategy of how to get started and what to consider before you run your first ad. Already running ads but not seeing success? This episode contains just the ticket for what you need to be looking at before spending another dollar on ads for your business. Hire out your Facebook Ads? This episode is still a MUST listen because you need to be sure that your team is on board with what you want to happen with your ads.
Tune in to this powerful episode as Amanda gives us the ins, outs and in betweens of Facebook Ads so you can rock it in 2019.
Resources Mentioned:
Adobe Spark
Find Out More About Amanda
The Ad Strategist
Facebook
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