The Profit Loop With Alisa Conner

3 Case Studies of Sales Funnel Success

Does this sales funnel stuff really work Alisa?
We are 3 episodes in on this sales funnel business, and you may be wondering is it all worth it?  Well, the proof is in the pudding with this week's episode as we finish out the 4th episode in this series.  I walk you through 4 client case studies of success.
Regardless of what type of business you have, this sales funnel stuff will work.
In case you missed how the first 3 episodes let me recap.  In the first of this series, Episode 35, I walk you though a simple sales funnel.  In part two of the series, Episode 36, I give you 7 MUST ask questions to determine if your sales funnel might be broken, and if so, how to fix it.  Last week, in Episode 37, I covered why analytics are crucial to increasing revenue and sales.
This week I pull it all together and cover these industry success stories.
Retail Store
Chiropractic Clinic
Training and Online Courses
As you can see it's a WIDE range of industries.  Tune in to see the success these clients have found (some up to 4xing their income) and see what tips you can apply to your business.
Resources -
In the episode I mention the FREE Sales Funnel Download, you can grab that here.  I also talk about ways to get more of your emails opened from Episode 32.
 
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Falling In Love With Your Analytics

Does the word analytics make you want to curl into a ball too?
If you are anything like me, the word analytics takes you back to a high school math class that makes you cringe in memory.  An older teacher, with too many calculators and poor eyesight.  
However, times have changed - and analytics can become your friend.  In fact, I HIGHLY recommend you make friends with this past frenemy.  Because analytics are the lifeblood of your marketing.
Last week I talked about identifying your broken sales funnel and how to fix it.
In case you missed it, you may want to start here with Episode 36.
This week I dive into analytics.  Why does she keep saying that word?  Truly, it is CRITICAL that you analyze everything in your business you are spending money on, especially in the arena of marketing.  If that investment isn't paying for itself, it's time to give it the old heave ho (my mom would totally say that).
Here's what I cover this week:
What are analytics (get to it already Alisa)?
Why are analytics important?
Analytics tools that are essential to keep a pulse on your spending and profit.
3 critical conclusions to make with your newfound love of analytics.
Resources -
In the episode I mention how critical it is to create great emails, check out Episode 32 to learn more about that.
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7 MUST Ask Questions To Fix Your Sales Funnel

If your sales funnel isn't making sales - you my friend, have a problem,
This week's episode of the Feed U Podcast talks all about how to fix your funnel and turn it into a lead generating machine.  Need more leads?  Ready to quit working so hard?  This is the episode for you.
To make things even easier, I've created a FREE guide to help you walk through your own sales funnel and ask targeted questions so that you can fix the "speed bumps" that are slowing down your sales.  You can grab that guide here.
Last week we talked all about the different sales funnel phases.
In case you missed it, you may want to start here with Episode 35.
This week I walk you through 7 MUST Ask Questions to figure out where your funnel is broken and give you some quick tips to fix your funnel.
Here are the questions:
Are people aware of you and your brand and are you getting engagement?
Are people actually converting through your sales funnel?
Are you focusing on the lifetime value of your customer or just one transaction?
Are people getting stuck in one phase of your funnel and why?
Is it easy for your audience to communicate with you?
Do people trust you enough to buy from you?
Is your audience specific enough?  Can they hear you through all the noise?
To dive in even deeper -
don't forget to grab that free guide here.  You may even want to print it out and listen to the episode to take extra notes.
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Simplifying Sales Funnels

Sales funnels should be simple,
and you shouldn't have to wrack your brain trying to figure out what goes where and why yours isn't working.
Let's be real, you have other things to think about - like running your business.  BUT this sales funnel stuff is SUPER important, especially if you want to make serious money at this business game.
Figuring out your sales funnel doesn't have to be complicated.
This week on the Feed U Podcast I uncomplicated the mysterious sales funnel and broke it down into 4 Simple steps.
Awareness
Interest
Decision Making
Action
I've packed each step with ideas and suggestions on what needs to go there.
WAIT!  It gets even better -
because this is episode 1 of 4 to help you fine tune your own sales funnel.  If you're ready to start converting customers and stop worrying about what is or isn't working with your own lead generation machine, tune into the Feed U Podcast this week.
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Boosting Sales By Revisiting What You Offer

If you are feeling frustrated with your small business because sales are down and no one seems to be buying or your sales are inconsistent or you just aren't growing the way you think you should be - you are not alone and this week's Feed U Podcast episode is for you.
I've worked with many business owners who are selling but just not making the money they want or deserve.  So much so that I decided to investigate what the heck was getting in the way of them making the money they should be making.
Some of the same things came up again and again and this week I sum up what I found with 6 tips all around perfecting your offerings to get more sales.  Say what?
True!  Totally true!  These six things will not only clarify why your sales are stalled but they will also help you breathe a huge ol' sigh of relief - because - well wait until you get to number 5.  Tune into the entire episode with an action plan to help you revisit your offerings so that you can increase your sales.
 
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Embracing Entrepreneurial Change

Change as an entreprenuer is a constant.  Some have even referred to it as a rollercoaster.  Up on minute, down the next.  This meme from Solidity Financial covers that journey pretty accurately.
Unfortunately, going through that journey is not always easy.  There are a LOT of emotions that entrepreneurs experience on a daily basis.  I walk you through the most common emotions of fear, worry, guilt, anger, loss regret and sadness from my own experience on this entrepreneurial rollercoaster. 
I also give you some actionable tips to ease the frustration and pain that go along with those emotions so that you can keep on going and accomplish that inner purpose that drove you to be an entrepreneur in the first place.  Join me this week as I share with you my entrepreneurial story and let you know you are not on this ride alone.
 
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Writing Juicy Email Headlines

If you are anything like most people - you took out your phone at some point today, pulled up your email - become overwhelmed with the number, selected a bunch of email and just sent them to the garbage pail.  Sound about right?
What if that same thing is happening to your email?  That email that you painstakingly wrote and spent hours writing?  You would be at the very least totally bummed.
IT HAPPENS ALL THE TIME!
Which is why I've dedicated this week's entire Feed U Podcast episode to standing out in the stream of emails and enticing your subscribers to read your excellent content.  (If you aren't writing excellent content, then that is another problem entirely.)
I include some of the newest stats like 77% of emails are opened on mobile devices" - emailmonday.com and 57% of subscribers age 18-24 purchase directly from the email on their phone.  Over 35, guess what they are buying too.  Getting your email opened is CRITICAL!
Tune into this week's episode to learn 8 tips to get those emails opened and read.
Resources Mentioned:
#018- Finding Your Keywords and Putting Your SEO Into Action
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Breaking Down Segmenting vs. Tagging Your Email List & Why It Matters

Okay so that title was a mouthful - segmenting vs tagging - say what?
But seriously - this stuff is SUPER important.  Getting your email list delivering content that is specific to your subscriber is SERIOUS business.  Even some of the big wigs aren't getting this right yet.  If you can figure out to love on your subscribers differently than anyone else - they will become RAVING fans and tell EVERYONE about you.
In this episode I break it down for you.  I give you the scoop on what tagging is and how to tag your subscribers vs. what segmenting is and why it is different.  I also tell you how they work together and make everything A-L-R-I-G-H-T, ALRIGHT, alright (said in a Mathew McConaughey voice as only my 17-year-old can replicate).
I also give you the low down on things like link triggers, broadcasts and automation which makes your life WAY easier.
Tune in to get the most out of your email service provider and . . . become besties with your subscribers.
 
Resources Mentioned:
#027: Choosing and Email Service Provider
ConvertKit
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How To Keep Your Email Out Of The Spam Folder

You finally have the time to create an email.  You've crafted something creative, informative and useful and you hit send.  Then you wait.
And wait.
And wait.
Pencil tapping, nervousness building.  Why isn't anyone opening your email?  Why isn't anyone responding?
SO FRUSTRATING, isn't it?
These days it is SO easy to end up in the SPAM filter.  Sometimes by doing things you didn't even realize were delivering you there.  
After all that time and energy getting your email written, proofread and finally sent - you WANT people to see it.  Specifically your people.  More importantly you want people to READ your email.
In this week's episode I give you the 8 reasons your email could end up in the SPAM folder and what to do to fix and prevent that situation.  Join me as I give you some insider tips on getting your email seen and read.
I also created a great resource for you to help with cleaning up your email list.  You can grab that download here.
 
Resources Mentioned:
#012: GDPR With Aiden Durham
#027: Choosing and Email Service Provider
Don't forget to grab the free email cleanup resource
 
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5 Reasons Your Website Isn't Making You $$$

You have 7 seconds to grab the attention of a website visitor and potential customer.  Yep 7 and that's being generous.  Many of the latest studies show the reality being around 5.
So, how do you grab and hold the attention of those prospects and potential buyers?  In today's episode I give you 5 key factors to grabbing and keeping your prospects attention.  As you've heard me say in the past, your website needs to be the hub for everything you do.  Why?  Because the rules change and it is the only piece of online real estate you own.  
Does that mean you need a big ol' fancy website to get people to pay attention to you?  Absolutely NOT.  In fact some of the most beautiful websites out there are just that - beautiful and completely unbeneficial.  
This episode is packed with put into action tips that will get your website visible, generating interest and attention and most of all furthering your visitors down your sales funnel.
I've also created a freebie for you that you can grab here to take care of #1 on the list.
Resources Mentioned:
#023: Website Platform Showdown
Don't forget to grab the Create Your Memorable Tagline Guide
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